You won’t want to miss Fast Company‘s package on the gay/lesbian market, not least because longtime OP member Howard Buford — founder and president of award-winning ad agency Prime Access Inc. – is very prominently featured.
Here are some of his insights from the magazine’s November issue:
“Economically, it’s not efficient to spend money on broad national advertising to reach the 7% to 12% of the population that identify as LGBT.
“Technology is driving more efficient ways to target the audience” (more…)
