OP member and Double Platinum managing director Stephanie Blackwood (top picture, l.) revealed advertisers are slashing budgets for gay-market campaigns in the recession.
Mullen advertising chief strategy officer Stephen Hahn Griffiths (2nd l.far r) said that the “thousand days of pain” for consumers has altered spending habits forever.
And Rachel Sklar (2nd r.), editor-at-large of Mediaite, contended that companies that truly “get” social media will triumph, while others will tank.Read more…
Egged on by emcee Stuart Elliott (far r), the longtime New York Times advertising columnist, these all-star panelists at this week’s annual OP state-of-the-media event offered insiders’ insights into where these key industries are heading in uncertain times.
Kudos to the New York Times Company GLBT & Allies affinity group for supporting this event, which took place in the beautiful midtown New York Times building.
And thanks to OP/LYNX’s Aliya Hallim-Byne for pics.
